MEDIA SOSIAL DAN FILANTROPI: KONSTRUKSI WACANA DAN TRANSFORMASI PEMAKNAAN FILANTROPI PADA MEDIA SOSIAL DI INDONESIA
Abstract
Fenomena filantropi yang masif terjadi saat ini di masyarakat Indonesia yang banyak dipengaruhi oleh para Influencer dengan banyak mengkampanyekan aksi Filantropinya di media sosial sehingga menimbulkan wacana serta tranformasi baru terhadap pemaknaan filantropi dilihat dari arus media sosial dan dilihat dari wacana filantropi di Indonesia itu sendiri kemudian tranformasi komunikasi pemaknaan Filantropi serta realitas Filantropi di Media Sosial. Melalui metode kualitatif dengan analisisnya menggunakan pemikiran Anthony Giddens mengenai perubahan sosial dengan pendekatan struktural. Tulisan ini mencoba menganalisis lebih dalam bagaimana perubahan pemaknaan Filantropi dilihat dari sudut pandang komunikasi pemaknaan yang merupakan salah satu indikator dalam melihat perubahan sosial secara luas oleh Anthony Giddens. Tulisan ini akan melihat bagaimana konstruksi wacana Filantropi. Sehingga akan didapatkan bagaimana gambaran wacana yang melibatkan medan, sarana dan aktornya. Selanjutnya pada transformasi pemaknaan Filantropi akan dibahas lewat tiga indikator yang dianggap sebagai faktor pendukung munculnya perubahan sosial berupa penafsiran yang menyebabkan tindakan. Adapun ketiga indikator tersebut adalah: significatio, dominasion, dan legitimation.
References
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———. Melayani Umat. Jakarta: PT. Gramedia Psutaka Utama, 2010.
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Lengauer, Dayana. “Sharing Semangat Taqwa: Social Media and Digital Islamic Socialities in Bandung.” Indonesia and the Malay World 46, no. 134 (January 2, 2018): 5–23.
Lim, Ming, and Mona Moufahim. “The Spectacularization of Suffering: An Analysis of the Use of Celebrities in ‘Comic Relief’ UK’s Charity Fundraising Campaigns.” Journal of Marketing Management 31, no. 5–6 (March 24, 2015): 525–545.
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———. “The New Victorians? Celebrity Charity and the Demise of the Welfare State.” Celebrity Studies 6, no. 4 (October 2, 2015): 471–485.
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Slama, Martin. “Practising Islam through Social Media in Indonesia.” Indonesia and the Malay World 46, no. 134 (January 2, 2018): 1–4.
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Tuğal, Cihan. “Faiths with a Heart and Heartless Religions: Devout Alternatives to the Merciless Rationalization of Charity.” Rethinking Marxism 28, no. 3–4 (October 1, 2016): 418–437.
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Zencirci, Gizem. “Markets of Islam: Performative Charity and the Muslim Middle Classes in Turkey.” Journal of Cultural Economy 13, no. 5 (September 2, 2020): 610–625.
Baidhawy, zakiyuddin. Teologi Neo al-Maun Manifesto Islam Menghadapi Globalisasi Kemiskinan Abad 21. Yogyakarta: Civil Islamic Institute, 2009.
Brown, Alexander L., Jonathan Meer, and J. Forrest Williams. “Social Distance and Quality Ratings in Charity Choice.” Journal of Behavioral and Experimental Economics 66. Experiments in Charitable Giving (February 1, 2017): 9–15.
Buhalis, Dimitrios, and Katerina Volchek. “Bridging Marketing Theory and Big Data Analytics: The Taxonomy of Marketing Attribution.” International Journal of Information Management (October 20, 2020): 102253.
Bunds, Kyle S., Simon Brandon-Lai, and Cole Armstrong. “An Inductive Investigation of Participants’ Attachment to Charity Sports Events: The Case of Team Water Charity.” European Sport Management Quarterly 16, no. 3 (May 26, 2016): 364–383.
Burton, K. Alex, Jonathan S. Gore, and Jennifer Sturgeon. “The Role of Relational Self-Construal in Reactions to Charity Advertisements.” Self and Identity 11, no. 3 (July 1, 2012): 343–359.
Chen, Ming-Yi. “Portraying Product or Cause in Charity Advertising: How Execution Style and Appeal Type Affects Prosocial Attitudes by Enhancing Perceived Personal Roles.” International Journal of Advertising 39, no. 3 (April 2, 2020): 342–364.
Cordery, Carolyn J., Karen A. Smith, and Harry Berger. “Future Scenarios for the Charity Sector in 2045.” Public Money & Management 37, no. 3 (April 16, 2017): 189–196.
Core, John E., and Thomas Donaldson. “An Economic and Ethical Approach to Charity and to Charity Endowments.” Review of Social Economy 68, no. 3 (September 1, 2010): 261–284.
Cretterz, Betrand, Naila Hayek, and Georges Zaccour. “Do Charities Spend More on Their Social Programs When They Cooperate than When They Compete?” European Journal of Operational Research (November 25, 2019): 2–22.
Dam, Peter van. “No Justice Without Charity: Humanitarianism After Empire.” The International History Review 0, no. 0 (March 16, 2020): 1–22.
van Dijk, Mathilde, Hester Van Herk, and Remco Prins. “Choosing Your Charity: The Importance of Value Congruence in Two-Stage Donation Choices.” Journal of Business Research 105 (December 1, 2019): 283–292.
Dijk, Oege, and Martin Holmén. “Charity, Incentives, and Performance.” Journal of Behavioral and Experimental Economics 66. Experiments in Charitable Giving (February 1, 2017): 119–128.
Donkers, Bas, Merel van Diepen, and Philip Hans Franses. “Do Charities Get More When They Ask More Often? Evidence from a Unique Field Experiment.” Journal of Behavioral and Experimental Economics 66. Experiments in Charitable Giving (February 1, 2017): 58–65.
Faulkner, Margaret, and Jenni Romaniuk. “Supporters’ Perceptions of Benefits Delivered by Different Charity Activities.” Journal of Nonprofit & Public Sector Marketing 31, no. 1 (January 1, 2019): 20–41.
Fauzia, Amelia. Filantropi Islam: Sejarah dan Kontestasi Masyarakat Sipil dan Negara di Indonesia. Yogyakarta: Gading Publishing, 2016.
Filo, Kevin, Daniel C. Funk, and Danny O’Brien. “Examining Motivation for Charity Sport Event Participation: A Comparison of Recreation-Based and Charity-Based Motives.” Journal of Leisure Research 43, no. 4 (December 1, 2011): 491–518.
Fuentenebro, Pablo. “Will Philanthropy Save Us All? Rethinking Urban Philanthropy in a Time of Crisis.” Geoforum 117 (December 1, 2020): 304–307.
Gielen, Katrijin, and Jan-Benedict EM steenkamp. “Branding in The Era of Digital (Dis)Intermediaation.” International Journal of Research in Marketing. 36 (2019): 367–384.
Gilchrist, Paul. “Embodied Causes: Climbing, Charity, and ‘Celanthropy.’” The International Journal of the History of Sport 37, no. 9 (June 12, 2020): 709–726.
Golden, Mini-Tatlow, and Amandine Garde. “Digital Food Marketing to Children: Exploitation, Surveillance and Rights Violations.” Global Food Security 27 (2020).
Halim, Wahyuddin. “Young Islamic Preachers on Facebook: Pesantren As’adiyah and Its Engagement with Social Media.” Indonesia and the Malay World (February 22, 2018). Accessed December 9, 2020. https://www.tandfonline.com/doi/pdf/10.1080/13639811.2018.1416796?redirect=1.
Hitman, Gadi. “Gulf States’ Policy Towards Syrian Refugees: Charity Before Hospitality.” Asian Affairs 50, no. 1 (January 1, 2019): 80–101.
Husein, Fatimah, and Martin Slama. “Online Piety and Its Discontent: Revisiting Islamic Anxieties on Indonesian Social Media.” Indonesia and the Malay World 46, no. 134 (January 2, 2018): 80–93.
Kaya, Ayhan. “Islamisation of Turkey under the AKP Rule: Empowering Family, Faith and Charity.” South European Society and Politics 20, no. 1 (January 2, 2015): 47–69.
Krasteva, Silvana, and Huseyin Yildirim. “Information, Competition, and the Quality of Charities.” Journal of Public Economics 144 (December 1, 2016): 64–77.
Kwak, Dong-Heon (Austin), K. (Ram) Ramamurthy, Derek Nazareth, and Saerom Lee. “The Moderating Role of Helper’s High in Anchoring Process: An Empirical Investigation in the Context of Charity Website Design.” Computers in Human Behavior 84 (July 1, 2018): 230–244.
Latief, Hilman. “Agama dan Pelayanan Sosial : Interpretasi dan Aksi Filantropi dalam Tradisi Muslim dan Kristen di Indonesia.” Jurnal Religi IX No.2 (July 2013).
———. Melayani Umat. Jakarta: PT. Gramedia Psutaka Utama, 2010.
Lawrence J, Friedman, and McGarvie Mark D. Charity, Philanthropy, and Civility in American History. New York: Cambridge University Press, 2003.
Lee, Rebecca. “Charity without Politics? Exploring the Limits of ‘Politics’ in Charity Law.” Journal of Civil Society 11, no. 3 (July 3, 2015): 271–282.
Lengauer, Dayana. “Sharing Semangat Taqwa: Social Media and Digital Islamic Socialities in Bandung.” Indonesia and the Malay World 46, no. 134 (January 2, 2018): 5–23.
Lim, Ming, and Mona Moufahim. “The Spectacularization of Suffering: An Analysis of the Use of Celebrities in ‘Comic Relief’ UK’s Charity Fundraising Campaigns.” Journal of Marketing Management 31, no. 5–6 (March 24, 2015): 525–545.
Linge, Abiansyah. “Filantropi Sebagai Keadilan Sosial.” Jurnal Prespektif Ilmu EKonomi Darussalam 1, no. 2 (September 2015).
Littler, Jo. “‘I Feel Your Pain’: Cosmopolitan Charity and the Public Fashioning of the Celebrity Soul.” Social Semiotics 18, no. 2 (June 1, 2008): 237–251.
———. “The New Victorians? Celebrity Charity and the Demise of the Welfare State.” Celebrity Studies 6, no. 4 (October 2, 2015): 471–485.
Machsun, Muhammad. “URGENSI MAQASID SYARIAH DALAM MERESPON PERUBAHAN DI ERA REVOLUSI INDUSTRI 4.0.” Jurnal CONTEMPLATE 1, no. 01 (June 18, 2020). Accessed December 13, 2020. http://e-jurnal.stitqi.ac.id/index.php/contemplate/article/view/7.
Miller, Hannah. “A Change in Charity Law for England and Wales: Examining War on Want’s Foremost Adoption of the New Human Rights Charitable Purpose.” The International Journal of Human Rights 16, no. 7 (October 1, 2012): 1003–1022.
Mulder, Mark R., and Jeff Joireman. “Encouraging Charitable Donations via Charity Gift Cards: A Self-Determination Theoretical Account.” Journal of Nonprofit & Public Sector Marketing 28, no. 3 (July 2, 2016): 234–251.
Muljawan, Dadang. Pengelolaan Zakat yang Efektif. Departemen Ekonomi dan Keuangan syariah: Bank Indonesia, 2016.
Nguyen, Doan T. “Charity Appeal Story with a Tribal Stigma Anti-Climax Twist – Consequences of Revealing Unanticipated Information in Storytelling.” Journal of Strategic Marketing 23, no. 4 (June 7, 2015): 337–352.
Palmer, Catherine. “Charity, Social Justice and Sporting Celebrity Foundations.” Celebrity Studies 0, no. 0 (November 15, 2019): 1–16.
Pelsmacker, Patrick De, Nathalie Dens, and Sarah De Meulenaer. “The Effects of Model Ethnicity in Charity Appeals for Local and Global Charities.” Journal of Nonprofit & Public Sector Marketing 0, no. 0 (August 9, 2020): 1–20.
Pusceddu, Antonio Maria. “The Moral Economy of Charity: Advice and Redistribution in Italian Caritas Welfare Bureaucracy.” Ethnos 0, no. 0 (February 23, 2020): 1–20.
Rahwan, Zoe, Oliver P. Hauser, Ewa Kochanowska, and Barbara Fasolo. “High Stakes: A Little More Cheating, a Lot Less Charity.” Journal of Economic Behavior & Organization 152 (August 1, 2018): 276–295.
Schram, Ryan. “Finding Money: Business and Charity in Auhelawa, Papua New Guinea.” Ethnos 75, no. 4 (December 1, 2010): 447–470.
Shihab, M. Quraish. Tafsir al-Misbah: Pesan, Kesan dan Kesejahteraan al-Quran. Vol. 13. Jakarta: Lentera Hati, 2012.
Sjögren, Åsa Karlsson. “Negotiating Charity.” Scandinavian Journal of History 41, no. 3 (May 26, 2016): 332–349.
Slama, Martin. “Practising Islam through Social Media in Indonesia.” Indonesia and the Malay World 46, no. 134 (January 2, 2018): 1–4.
Triwibowo, Darmawan. Gerakan Sosial: Wahana Civil Society Bagi Demokrasi. Jakarta: Pustaka LP3ES, 2006.
Tuğal, Cihan. “Faiths with a Heart and Heartless Religions: Devout Alternatives to the Merciless Rationalization of Charity.” Rethinking Marxism 28, no. 3–4 (October 1, 2016): 418–437.
Urbonavičius, Sigitas, and Karina Adomavičiūtė. “Effect of Moral Identity on Consumer Choice of Buying Cause-Related Products Versus Donating for Charity.” Procedia - Social and Behavioral Sciences 213. 20th International Scientific Conference “Economics and Management 2015 (ICEM-2015)” (December 1, 2015): 622–627.
Wahid, Din. “Nurturing Salafi Manhaj A Study of Salafi Pesantrens in Contemporary Indonesia.” Wacana 15 (July 1, 2015): 367.
Waltz, Mitzi. “Images and Narratives of Autism within Charity Discourses.” Disability & Society 27, no. 2 (March 1, 2012): 219–233.
Warren F, Ilchman. “Otoritas Agama, Reformasi Dan Filantropi Di Dunia Islam.” In Filantropi Di Berbagai Tradisi Dunia. Jakarta: CRSC UIN Syarif Hidayatullah, 2006.
Wu, Bao, Chenfei Jin, Abel Monfort, and Danni Hua. “Generous Charity to Preserve Green Image? Exploring Linkage between Strategic Donations and Environmental Misconduct.” Journal of Business Research (November 2, 2020). Accessed December 9, 2020. http://www.sciencedirect.com/science/article/pii/S0148296320307025.
YAN, MIU CHUNG, XIN HUANG, KENNETH W. FOSTER, and FRANK TESTER. “Charity Development in China An Overview.” Asia Pacific Journal of Social Work and Development 17, no. 1 (June 1, 2007): 79–94.
Yuristiadhi, Ghifari. Filantropi Masyarakat Perkotaan: Transformasi Kedermawanan Muhammadiyah di Yogyakarta, 1912-1931. Yogyakarta: Suara Muhammadiyah, 2020.
Zencirci, Gizem. “Markets of Islam: Performative Charity and the Muslim Middle Classes in Turkey.” Journal of Cultural Economy 13, no. 5 (September 2, 2020): 610–625.
Published
2022-09-25
How to Cite
ANGGARA PUTRA, Riza.
MEDIA SOSIAL DAN FILANTROPI: KONSTRUKSI WACANA DAN TRANSFORMASI PEMAKNAAN FILANTROPI PADA MEDIA SOSIAL DI INDONESIA.
Proceeding of Conference on Strengthening Islamic Studies in The Digital Era, [S.l.], v. 2, n. 1, p. 285-304, sep. 2022.
ISSN 2808-4675.
Available at: <https://prosiding.iainponorogo.ac.id/index.php/ficosis/article/view/616>. Date accessed: 08 may 2024.
