• Safira Rahmatika IAIN Ponorogo
  • Kayyis Fithri Ajhuri Institut Agama Islam Negeri Ponorogo


Public relations of the Youth Tourism and Sports Cultural Office of Ponorogo Regency plays a role in tourism promotion activities in Ponorogo Regency; therefore, it is necessary to know the media or promotional facilities, how to manage and obstacles and solutions provided to overcome these obstacles. The research method in this study uses a qualitative approach with descriptive analysis—data collection using interviews and documentation. Data analysis techniques using Miles and Huberman consist of three activities that co-occur: data reduction, data presentation, conclusion drawing, or verification. The results showed that the media used by the Culture, Youth Tourism and Sports Office of Ponorogo Regency in promoting tourism, namely (a) conventional media, radio, and television; (b) new media (internet); Instagram, YouTube, Facebook, and apps. (c) outdoor media: banners, billboards, leaflets. All media are used to manage tourism promotion activities such as advertising, personal selling, and public relationsThe obstacles encountered by the Department of Culture, Youth Tourism and Sports of Ponorogo Regency in promoting tourism are two factors, namely internal and external. Internal obstacles include a lack of communication between official employees, which results in hampered promotional activities; the solution is to improve communication between employees so that promotional activities can be carried out according to deadlines. External obstacles are limited tourism promotion procurement costs from local governments, and the solution must be adequately managed so that the budget costs are distributed appropriately. 


Puspitarini, Dinda Sekar, dan Reni Nuraeni. “Pemanfaatan Media Sosial Sebagai Media Promosi.” Jurnal Common 3, no. 1 (7 Agustus 2019): 71–80.
Rahayu, Astri, dan Kayyis Fithri Ajhuri. “Public Relations Management In Building The Image Of The School In Man 3 Magetan.” QAULAN: Journal of Islamic Communication 3, no. 1 (22 Juni 2022): 26–107.
Rismayadi, Toni. “Aktivitas Promosi Dinas Pariwisata Dan Kebudayaan Kabupaten Lombok Barat Dalam Meningkatkan Jumlah Kunjungan Wisata,” 2016.
Marwantika, Asna Istya. “Potret dan Segmentasi Mad’u Dalam Perkembangan Media di Indonesia.” Al-Adabiya: Jurnal Kebudayaan dan Keagamaan 14, no. 01 (2019): 1–14.
Marwantika, Asna Istya, dan Nurwahyuni Nurwahyuni. “Independensi Beritatrends. Com dalam Pemberitaan Politik Lokal Jawa Timur.” Journal of Communication Studies 1, no. 01 (2021): 1–18.
Marwantika, Asna, Galih Prabowo, and Ahmanda Fauzi. 2023. “Social Media Literacy Assistance to Ponorogo Instagram Admins As Citizen Journalism Activities”. Amalee: Indonesian Journal of Community Research and Engagement 4 (2), 555 -69.
Marwantika, Asna Istya. “Analisis Bibliometrik Tren Kajian Dakwah Pada Masa Pandemi COVID-19 di Indonesia.” Journal of Da’wah, 2022.
———. “TREN KAJIAN DAKWAH DIGITAL DI INDONESIA : SYSTEMATIC LITERATURE REVIEW.” Proceeding of Conference on Strengthening Islamic Studies in The Digital Era 1, no. 1 (2021): 249–65.
Septiawan, Santana. Menulis Ilmiah Metodologi Penelitian Kualitatif. Jakarta: Yayasan Obor Indonesia, 2007.
Wulanjari, Niken. “Peran Public Relations Di Kantor Dinas Pemuda, Olahraga, Pariwisata Dan Kebudayaan (Popk) Kabupaten Sukoharjo,”
How to Cite
RAHMATIKA, Safira; AJHURI, Kayyis Fithri. PUBLIC RELATION DINAS KEBUDAYAAN PARIWISATA PEMUDA DAN OLAHRAGA KABUPATEN PONOROGO DALAM MEMPROMOSIKAN PARIWISATA. Proceeding of Conference on Strengthening Islamic Studies in The Digital Era, [S.l.], v. 3, n. 1, p. 219-227, sep. 2023. ISSN 2808-4675. Available at: <>. Date accessed: 04 mar. 2024.