Palm Sugar Business Development in Temon Village, Arjosari District, Pacitan Regency

Abstract

In business development, the right strategy is needed so that the business runs perfectly. However, the development of the sugar business has not implemented a good strategy, which is shown in the production process that has not made product variants and promotions are still simple. So a strategy is needed in business development to achieve the goal. The purpose of this study was to determine the development of palm sugar business in Temon village, Arjosari district, Pacitan district, to determine the factors that influence palm sugar business, and to determine the impact of business development on increasing palm sugar production in Temon village, Arjosari district, Pacitan district. This study uses a qualitative method. This type of research is field research (field research). Data collection techniques are from interviews, observation, and documentation. The results of this study are: 1) Development of palm sugar business in the village, namely developing the market for products, sales systems, and developing markets with synergy. However, only the strategy of developing the market with synergy is maximally applied to the palm sugar business. The palm sugar business also applies business development in Islam which includes: honesty, sincerity, professional friendship, holy intentions and worship, and paying zakat, infaq, and sadaqah. 2) The factors that influence the development of the sugar business include: opportunity factors, planning factors, management factors, and marketing and sales factors. 3) business development in Temon village can increase palm sugar production and make a good contribution to craftsmen, this is evidenced by the increase in palm sugar production over the past year, which is 2-7 kg/month.