Implementation of Islamic Marketing Ethics in Institutions Sharia Finance in Indonesia

Abstract

Islamic marketing ethics in Islamic financial institutions in Indonesia have an important role in increasing customer satisfaction and ensuring the continuity of ethical business. In this research, we will study how Islamic marketing ethics are applied in Islamic financial institutions in Indonesia and how this affects customer satisfaction. The research results show that Islamic marketing ethics applied in sharia financial institutions in Indonesia can increase customer satisfaction through the principles of honesty, equality and security. Therefore, the implementation of Islamic marketing ethics in Islamic financial institutions in Indonesia is very necessary to increase customer satisfaction and ensure the sustainability of ethical business.