Sharia Business Marketing Management in Micro, Small and Medium Enterprises (MSMEs)

Abstract

This research aims to examine sharia business marketing management in micro, small and medium enterprises (MSMEs). This in-depth research involves an analysis of the importance of understanding sharia principles in Islamic economics as a basis for ethical and effective marketing practices in sharia business. This type of research uses qualitative methods which include in-depth literature reviews, interviews with MSME owners and sharia practitioners, as well as analysis of survey data and secondary data. The findings show that a deep understanding of sharia principles is the key to MSME success in sharia business. In addition, sharia marketing practices must include strong business ethics, such as honesty, transparency and fairness in transactions. The quality of the products or services offered by MSMEs is also a key factor in influencing customer preferences. Innovation in sharia marketing and a focus on customer satisfaction are also important aspects in successful marketing practices. This research also identifies challenges and opportunities in sharia marketing, with increasingly fierce competition, but also with great growth potential in the sharia market. In conclusion, effective sharia business marketing management is the key to the growth and sustainability of MSMEs in sharia business, as well as in supporting the underlying Islamic economic principles.