The Influence of Promotion, Knowledge, and Location on the Interest of Micro Small and Small Enterprises Leather Processing Using BSI KUR Financing at BSI Magetan

Abstract

Bank Syariah Indonesia is a sharia financial institution in Indonesia. BSI's financing product is BSI KUR which is a financing facility intended for Small and Medium Enterprises to meet business capital needs. MSMEs tend to be low, this is influenced by promotion, knowledge, and location. Even though the bank has done a good promotion and leather processing MSMEs have knowledge about BSI KUR products and the bank office is in a strategic location in the city center with easy access. The method used was quantitative with a population of leather processing MSMEs as many as 49 respondents. So that this population is also used as a research sample with total sampling techniques. Data collection techniques in this study were carried out by distributing questionnaires. The data obtained is then processed using SPSS software version 23. The results showed that promotion had a positive and significant effect on the interest of leather processing MSMEs. Knowledge has a positive and significant effect on the interest of leather processing MSMEs. As well as location, it has a positive and significant effect on the interest of leather processing MSMEs. The results of the F test variables promotion, knowledge, and location simultaneously affect the interest of leather processing MSMEs using BSI KUR financing at BSI KCP Magetan.