Financial Problems Faced by Society: a Social Media Content Analysis

Abstract

Muslim society faces various financial problems amid the rapid of financial technology development and the threat of global recession. People must have a good financial literacy in order to deal with various financial problems which arise due to the threat of a global recession. To increase financial literacy, it is necessary to know which category the society has the least. In the other words, it is necessary to know what are financial problems often discussed and faced by the community. This study will discuss what are the financial problems faced by community. The data obtained from social media contents with the financial planning niche. The analysis of this study used qualitative content analysis approach. The results shows that the community has various financial problems, but there is a similar pattern which are the absence of emergency funds and financial planning. In addition, discussions that specifically address financial problems for Muslims are very rare. Increasing financial literacy is very important to be done by various parties to minimize those financial problems. Government support is needed in increasing public financial literacy both directly and through digital media