Strategy for Developing UMKM Woven Bag Crafts to Improve The Economy of the Community of Ngadisanan, Sambit, Ponorogo

Abstract

MSME development strategy for woven bag crafts. MSME players have carried out quite good development strategies. The product strategy used is of high quality in terms of ingredients. Sales strategy with social mediaonline andoffline. The market strategy implemented is comprehensive among Indonesian society. The distribution strategy uses JNE, J&T and COD delivery services. Sufficient capital, skilled and educated workforce, sufficient education, sufficient experience, productive age can all be used as supporting factors by woven bag MSMEs and the inhibiting factors that influence woven bag craft MSMEs in Ngadisanan Village are one of them. is price competition between MSME players crafting woven bags from outside the city, causing a decrease in income. The impact of the woven bag craft MSME development strategy has had positive and negative impacts on MSME actors and the community of Ngadisanan Village.