The Influence of Location, Promotion and Employment on the Interest of MSME in Magetan City to Save in Indonesian Syariah Bank

Abstract

This study aims to analyze the effect of location, promotion, and employment on the interest of micro, small and medium entrepreneurs in the leather business sector in Magetan City to save at Bank Syariah Indonesia. According to Kotler and Kevin Lane Keller, interest is influenced by several factors, including promotion and employment. And according to Muhammad interest is influenced by several factors and one of them is location. This research uses quantitative methods. Data analysis used simple linear regression and multiple linear regression. The data processing method in this study used the IBM SPS 22 application program. In collecting data, researchers used a questionnaire. The sample technique used in this study is non-probability sampling, using a total sampling technique. The population in this study amounted to 48 leather business actors in Magetan City. The results of the study showed that the location variable had a partial and significant effect on interest, the promotion variable had no partial and significant effect on interest, the employment variable had no partial and insignificant effect. Meanwhile, simultaneously the variables of location, promotion, and employment affect the interest of leather business actors in Magetan City.