Main Article Content
This study aims to determine Supply Chain Management for Competitive Startup Business Development in Pulung Ponorogo District. The method used in this research is a qualitative method with a descriptive approach. Data collection techniques carried out in this study used interviews, observation and documentation. The results of this study indicate that based on an analysis of the aspects of chain objectives, supply chain structure, supply chain management and chain resources, it is obtained that supply chain management performance for startup business owners is not optimal and with good supply chain management performance analysis it can optimize supply for startup businesses in Pulung Ponorogo District. It is felt that business owners are still experiencing various problems in terms of the process of fulfilling raw materials, demand, use of resources and information, finance, quality, knowledge.