Main Article Content
A fundraising strategy is a process or way of raising funds. According to the theory, ZIS fund raising is a process of influencing the community to channel funds or resources to institutions or organizations. LAZISNU Kota Madiun is an amil zakat institution under the auspices of Nahdlatul Ulama which aims to prosper the people by utilizing Zakat, Infaq and alms funds. LAZISNU Madiun City has raised funds through various ways but has not produced optimal results. This research method uses qualitative methods. This type of research is field research. Data collection techniques through interviews and documentation. Data processing techniques consist of data reduction, data presentation and drawing conclusions. Data wetness checking technique using source triangulation. The main purpose of this study is to analyze the strategy of raising ZIS funds in LAZISNU Madiun City. In carrying out the ZIS fundraising strategy, the management of LAZISNU Madiun City has implemented direct mail, telefundraising, direct presentations, image campaigns, organizing events, establishing relationships and mediating figures. The supporting and inhibiting factors in the ZIS fundraising process are the existence of a solid team, structural networks, and mediation of figures. As for the inhibiting factors, the lack of human resources, the lack of understanding of some LAZISNU Madiun City administrators about the world of ZIS, and the existence of compotitors from other social institutions.