The Potential for Development of Raden Sekar Park as a Halal Tourism Object According to the Global Muslim Travel Index Standard

Abstract

Halal tourism has a concept that makes it easier for Muslim tourists to fulfill their spiritual needs by fulfilling the obligations recommended in their religion when traveling. In 2022, Indonesia will be ranked second in the Global Muslim Travel Index (GMTI). Malang Raya is an Indonesian halal tour located in East Java Province. Apart from Malang Raya, in East Java there are also several tours that have the potential to be developed into halal tourism, namely in Madiun Regency such as Raden Sekar Park. The purpose of this study is to explain the potential, development and impact of halal tourism in Raden Sekar Park which meets GMTI standards. This study uses field research methods with a qualitative approach. Data collection techniques through interviews with interested parties and documentation related to ticket sales data. Based on the research results obtained: The potential for halal tourism in Raden Sekar Park almost meets GMTI standards, a strategy is needed from tourism managers and government support regarding halal tourism regulations and stakeholder awareness in terms of marketing to develop halal tourism according to GMTI standards and the presence of halal tourism does not only have an impact on managers and MSMEs around tourism, but also buyers can meet their needs while in tourist attractions and can open business opportunities for KUPS (Social Forestry Business Group).