THE ANALYSIS OF CINYCISM ON INSTAGRAM COMMENT @demi.demik (AS AN INSTAGRAM CELEBRITY)

Abstract

The diversity of information and communication technology that is increasingly rapid shows that the community is increasingly advanced to using it in this era. The use of technology is not only on the science but also on social activities. Social media is an online technology that people can do an interaction through a long distance without face to face meeting. Social media appearance such as Facebook, twitter, Instagram, TikTok and etc., makes so many impact to many people in the world. Instagram is a social media that people free to post a picture and video. Also, people free to comment their picture and video. The impact of used social media for example the cynicism comments that can found in Instagram. Cynicism is a negative comment which critics someone’s appearance which maybe hurt them and make them feel depression. In this study, researcher decided to observe an Instagram Celebity named @demi.demik. This study used qualitative methods and descriptive qualitative research design. The data collection technique was an observation. The sample was selected from randomly pictures and video from the Instagram account @demi.demik.